The Superhuman User

Date :

September 10, 2025

Artificial intelligence is revolutionizing industries and redefining the workplace. Adopting AI now means businesses can accelerate operations, cut costs, and gain a competitive edge. In regulated industries, however, blind trust in AI is not an option. AI agents often lack reliable safety guarantees. Business leaders seemingly have to choose between being left behind and taking unacceptable risks. However, that’s a false dilemma because there’s a way forward now.

Human-AI Synergy

Marketrix enables regulated organizations to take advantage of agentic AI right now without the inherent risks of fully autonomous systems. Marketrix empowers knowledge workers to get work done faster, avoid mistakes, and effortlessly perform at a higher level. Using AI to augment human capabilities keeps humans in control while AI technology radically expands what’s possible.

Generic copilots don’t deliver the full potential of AI technology in regulated industries. Rather than a separate copilot, Marketrix learns your applications–internal IT apps, enterprise SaaS, or popular consumer apps–and automatically incorporates the specialized and vertical market expertise of your employees. Marketrix gives users three different tools in one:

Tell Me. Delivers instant, context-sensitive responses directly within software applications, eliminating the need for external manuals and support calls.
Show Me. Provides intuitive, step-by-step in-app visual guidance, simplifying user navigation through complex workflows.
Do it for Me. Fully automates in-app task execution, including complex workflows, drastically reducing user workload.

Why It Matters

Marketrix is ideal for work involving sensitive data or compliance risks. Empowering human users to directly supervise AI agent actions as part of their normal workflow delivers immediate business value while increasing AI acceptance and adoption. Marketrix allows AI to be used immediately in situations where full observability and audit logs must be linked to authorized human individuals.

Industries	Use Cases	U.S. Regulations
Financial Services	KYC/AML data entry into compliance portals Loan application processing via underwriting and CRM portals Regulatory reporting and compliance checks in SEC/FINRA portals	Dodd-Frank, SOX, BSA/AML, GLBA, FCRA, CFPB, SEC, FINRA; PCI-DSS
Healthcare & Life Sciences	Clinical notes entry into EHR systems (e.g., Epic, Cerner portals) Prior authorization submissions via payer portals Compliance auditing and data entry for patient privacy via HHS/CMS portals	HIPAA, HITECH, ACA, CMS, EMTALA; FDA 21 CFR Part 11; U.S. state laws (e.g., CCPA)
Energy & Utilities	Environmental compliance submissions via EPA/state portals Safety incident report entry into OSHA/PHMSA portals NERC/CIP compliance reporting into audit portals	Clean Air Act, Energy Policy Act, FERC, NERC CIP, OSHA, PHMSA, EPA; DOE cyber standards
Pharmaceuticals & Medical Devices	Batch release documentation entry into QA/QC portals Deviation & CAPA logging in quality management portals Regulatory submissions and dossier uploads to FDA portals	FD&C Act, CGMP, DQSA, Controlled Substances Act; FDA 21 CFR Part 11
Transportation & Aviation	Aircraft maintenance and safety reports entry into FAA/EASA portals Crew scheduling and duty/rest compliance entry in management portals Incident/disruption reports submission into FAA, NTSB, DOT portals	FMCSR, HOS, DOT, FAA, NTSB; OSHA

Marketrix enables faster decision-making, fewer errors, and higher productivity across knowledge-intensive work, enabling humans to work faster, handle more complexity, and reduce time spent on repetitive tasks. At the same time, Marketrix de-risks AI adoption and use for organizations in regulated industries.

How It Works

Outside of leading AI labs, Marketrix is the only AI company that has broad positive impact across industries and applications. That’s not an accident. Marketrix isn’t yet another LLM wrapper. The secret is Spatial Understanding.

Marketrix is powered by a breakthrough Spatial Understanding model (patent pending) that fills the gap between AI agents and real world applications. Spatial Understanding is a multimodal model trained on web application user interfaces and user context, such as clickstreams and telemetry, product documentation, customer service and support data, customer reviews, and more. As a result, Marketrix understands web applications better than any human and can explain, demonstrate, or perform any task a human can perform in a web application without hardcoded workflows or scripted bots.

The Way Forward

Marketrix’s unique approach (Spatial Understanding) means that data access and operations involving sensitive data are controlled by human users through existing application user interfaces under the direct control of human users. This preserves accountability, compliance, and trust, which is critical in regulated industries. Marketrix gives regulated organizations the benefits of AI now without the risks.

About the Author

Ron Herardian is a Silicon Valley technologist and entrepreneur with over 25 years of experience in enterprise software, cybersecurity, and AI governance. A Stanford-educated expert and founder of the responsible-AI test lab Aethercloud, he has held leadership roles at Oracle, Cisco, SAP, and Capgemini, and co-founded Basil Security, where he pioneered blockchain-based policy-as-code solutions. Herardian advises startups and global organizations on AI risk, compliance, and governance frameworks, including the NIST AI RMF and EU AI Act. A frequent speaker and published author, he contributes actively to industry discussions on AI risks, cloud vulnerabilities, and emerging threats.