At Marketrix, we believe technology should adapt to people, not the other way around. Our journey began with a mission to reimagine how users experience digital products—through intelligent simulations and AI-driven guidance that feel natural, intuitive, and empowering
Marketrix was born out of frustration. While trying to connect his bank account to QuickBooks, Irosha de Silva spent three hours on a support call that involved downloading extra software, screen-sharing with an agent, and still only getting a partial fix. The AI chatbot couldn’t help. The live agent was slow, intrusive, and costly for the company. That painful experience exposed a bigger problem in software support: users are stuck between static self-help docs that don’t solve real issues, and human support that doesn’t scale. Seeing this gap, Irosha teamed up with his high school friend Yasith Jayawardana to build Marketrix
A platform where software could support itself. Instead of relying on outdated manuals or expensive human agents, Marketrix runs continuous simulations to “learn” a product the way a real user would, then provides instant, human-like help directly inside the app.
The mission is simple: eliminate support friction and make every software product more intuitive, adaptive, and self-sufficient.
We’re a team of AI researchers & engineers passionate about creating seamless user experiences. What unites us is the belief that technology should empower, not overwhelm.
pushing the limits of agentic AI
blending usability with intelligence
working across industries and time zones
building with empathy for end-users
The minds behind Marketrix, leading a vision to make every product more intelligent, adaptive, and effortlessly human. With a shared passion for innovation and user experience, they’re reimagining how people interact with technology, transforming software into systems that learn, guide, and evolve alongside every user.
We’re a team of AI researchers & engineers passionate about creating seamless user experiences. What unites us is the belief that technology should empower, not overwhelm.
We’re building the future of intelligent product guidance—where AI doesn’t just answer questions, but truly understands workflows. At Marketrix, you’ll work with innovators, AI researchers, engineers, and designers pushing the limits of agentic simulations and AI-powered automation.
Recognized by global media for redefining human–AI interaction, Marketrix has been featured by leading publications for its pioneering work in intelligent product guidance.
